Kestrel
Design system

Kestrel — the calm layer.

White-glove, confident, trustworthy. Serif display, clean sans body, mono for forensic data. No logistics clichés.

Color

ink-50
ink-50
ink-100
ink-100
ink-200
ink-200
ink-400
ink-400
ink-600
ink-600
ink-800
ink-800
ink-900
ink-900
accent-50
accent-50
accent-500
accent-500
accent-700
accent-700
good
good
warn
warn
danger
danger
info
info

Typography

Display · Fraunces
Your car,
handled.
Calm. Confident. Court-grade.
Body · Inter

Short sentences. Active voice. No cuteness. No jargon for its own sake. Numbers in the product are always mono so they read as forensic.

0x9a2f…c81e · Ed25519 · 2026-04-28T11:42:07Z

Logomark

Buttons

Inputs

Badges & status

NeutralGoodWarnDangerInfoAccentSignedFMCSA verified

Cards

Neutral
Paid
$915.00
Good
Clean delivery
No new damage
Dark
Rowan
AI concierge

Timeline

  1. Booked
    Signed
    Sat · 12:51p
  2. Loaded
    Signed
    Tue · 11:42a
  3. In transit
    Las Cruces, NM
    Today · 2:18p
  4. Delivered

Voice & tone

Shipper-facing
  • Warm but efficient. Never cute.
  • Short sentences. Active voice.
  • Named AI (Rowan). Signs off as "Rowan, Kestrel."
  • No emojis.
Carrier-facing
  • Direct. Respectful. No condescension.
  • Plain trucking vernacular (BOL, COI, MC, deadhead, HOS).
  • Multilingual from day one · design supports 1.3× string lengths for ES/RU.
  • Voice-first for any critical action.